by John Noble | Jun 28, 2024 | What brands do
Pladis is aiming to expand appeal for McVitie’s Jaffa Cakes by launching a new flavour and venturing beyond fruit for the first time in its history. A marriage between one of Britain’s favourite sweets and best-loved snacks, its latest limited-edition launch –...
by John Noble | Jun 3, 2024 | Groceries, What brands do
Arla has launched a new innovation in butter, Anchor Squeezy. Anchor Squeezy blends Anchor butter with 67% rapeseed oil and is dispensed by squeezing the bottle. Holly Murray, Director of BSM at Arla, said: “Our ambition with this new product launch is to help...
by Tim Brooks | Nov 10, 2022 | The Brands Blog
An analogue ‘dark nudge’ that still matters Technology and digital transformations have revolutionised both our lives and our relationship with marketing and brands. It is accepted that this has led to a mix of good and bad practices, behaviours and...
by John Noble | Nov 28, 2021 | What brands do
Congratulations to Heck, recently crowned the champion of champions at The Grocer’s New Product Awards 2021. The Yorkshire-based brand’s Simply Chicken mince scored higher than any other product in the entire competition. Heck launched its trio of seasoned chicken...
by John Noble | Oct 11, 2021 | What brands do
Bigger brands have always bought smaller brands that succeed or invested new technologies that have potential. It is part of the model that enables brands to add economic value through scaling great ideas or integrating them with a strong brand to extend their value...
