by John Noble | Jan 24, 2022 | Groceries, Pets, What brands do
Perhaps the biggest trend in food is around plant-based food – it is suddenly mainstream, so much so that it is moving into petfood, with Lily’s Kitchen launching a new dedicated range of plant-based recipes for dogs. The Plant Power range directly taps into key...
by John Noble | Jul 1, 2021 | Pets, What brands do
True brand innovation, evolving beyond products into services, creating digital transformation and putting consumers and experts at the heart of the brand strategy is certainly something to be celebrated. It is also something that traditional product-led businesses...
by John Noble | Jun 10, 2020 | Healthcare, Pets, Together against COVID-19, What brands do
Pet Health Pal – #WhatBrandsDo Pet owners are increasingly concerned about keeping their pets happy and healthy. Cue the ‘Pet Health Pal’, a new free app from Pedigree and Whiskas to help pets get the best care. The first tool of its kind, the app addresses...
